Rationing resources

One of the best ways to ration resources is to limit the effort applied in unproductive activity. Learning the differences between customers in terms of their contribution to value is even more of an imperative in difficult economic times than normally. Check out the latest blog entries below for insights that can save you some real money - and reduce customer frustration - at the same time... IF your firm has the will to cut back on irrelevant and unproductive communications.

- David B. McNab

Rationing resources