Customer Profitability Analytics Book

Now available at Amazon Books (softcover or e-book):

Customer Profitability Analytics:  A practical guide to Methods and Technologies

Understand how and why you need to measure Customer Profitability, and the key things you need to know about selecting, implementing and managing a Customer Profitability Analytics solution from globally recognized subject matter expert, thought leader and practitioner Dave McNab.
In 90 minutes you can gain access to two decades of practical field experience. An easy read, 50 pages.
Customer Profitability Analytics: a practical guide to methods and technologies

Bank KPIs :: Sales, Attrition, Cross-sales

9 questions that are essential... please inform us about the way you measure these core KPIs and how happy you are with how they work... ... we'll summarize and publish a synopsis if we get a response rate that is meaningful.  Anonymous no sign in needed.

Please invest 5 minutes in this initiative !


Dave McNab's BAI Blog

Management consulting insights from Objective Business Services Inc.