Analytics in Banking: Using Customer Profitability Analytics to Enhance Financial Performance [videocast]

IBM Customer Profitability Analytics in Banking
Date: Wednesday, March 20, 2013 at 12 pm ET
Click here to register Customer Profitability Analytics Videocast

By understanding who your most valuable customers are, what they want, and how they will behave in the future, banks can better and more cost-effectively meet their needs. More importantly, you can use those insights to better measure and manage profitability.

Frank McKeon, Banking and Financial Markets Industry Executive, IBM and I will be discussing Customer Profitability Analytics with Farhana Alarakhiya, Director of Industry Solutions, IBM Business Analytics in this session.

Join us on Wednesday, March 20th at 12:00 PM ET, during this one hour video-cast where banking industry experts will discuss new approaches for optimizing customer relationships and engagements to drive profitability. Using illustrative and case study examples, the panel of experts will help you answer questions such as:

  • Who are my best customers, and how to I attract others like them?
  • How do you measure profitability?
  • How do profitability insights help to improve pricing, cross-selling and other point of impact decisions?

Registrants are invited to submit questions regarding customer profitability analytics and the panel will attempt to answer as many as possible during the conversation.

(All registrants will receive the "Banking for Success: Using Analytics to Grow Wallet Share" white paper from IDC Financial Insights).

I hope you will join us. (And yes, there is no cost to register.)

- David McNab, CPA, CA


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