Customer Profitability Analytics Book

Now available at Amazon Books (softcover or e-book):

Customer Profitability Analytics:  A practical guide to Methods and Technologies

Understand how and why you need to measure Customer Profitability, and the key things you need to know about selecting, implementing and managing a Customer Profitability Analytics solution from globally recognized subject matter expert, thought leader and practitioner Dave McNab.
In 90 minutes you can gain access to two decades of practical field experience. An easy read, 50 pages.
Customer Profitability Analytics: a practical guide to methods and technologies


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