Now available at Amazon Books (softcover or e-book):
Customer Profitability Analytics: A practical guide to Methods and Technologies
Understand how and why you need to
measure Customer Profitability, and the key things you need to know
about selecting, implementing and managing a Customer Profitability
Analytics solution from globally recognized subject matter expert,
thought leader and practitioner Dave McNab.
In 90 minutes you can gain access to two decades of practical field experience. An easy read, 50 pages.